Want to know how to effectively share your blog across the internet? I got you. Here are my top methods and examples of where to promote your blog posts, on social media, in groups, on forums, and various other places online.
- A Final Tip for Your Social Media Strategy
- Pin For Later?
I’ll start off with the three major social media platforms: Facebook, Twitter and Instagram. These are the most obvious places to promote your blog posts, but I’ll be sharing how I specifically use different techniques and utilise the different features of each platform. Keep reading to find out where to promote your blog posts and create an effective social media strategy.
Your Blog Page
If you use an Instagram Business account, you need a Facebook Page.
Personally, I haven’t been the best at promoting or using my blog Facebook Page compared with other platforms. I’m trying to combat this, by sharing my blog posts on there more than once (because reach is so bad on Facebook if you don’t pay for ads!), and growing the platform using Milotree*.
You may have noticed these sidebar pop-ups on my blog for Instagram, Pinterest and Facebook: they’re effective and non-invasive! There’s nothing worse than a huge pop-up that takes over your entire screen, but Milotree’s just sit nicely on the side of the screen, not taking over any content. I’m a fan.
To save time, the Emily Underworld Facebook Page is set to automatically share any posts published on the blog. Yay, automation!
This is the main reason I use Facebook. There are so many Blogging groups out there with a wide range of advice, from region-specific groups to collaborative / sponsored opportunities, to design and marketing tips.
Facebook groups are a great way to connect with other bloggers, ask for advice, and talk about things you may not want to share publicly, such as what rates to charge for sponsored content.
If someone is asking for advice about something you’ve written about or have expertise in, you can help someone out and link them to your blog posts. Many of these groups also have sharing threads, where you can share your latest blog posts and engage with others. Win-Win!
My Top 5 Blogging Facebook Groups
- Official UK Bloggers
- London Digital Creators & Influencers
- Grow & Glow
- Blogging Like We Mean It
- Multi-Passionate Entrepreneurs
You can now join Facebook with your Page, rather than your profile if you prefer.
Because Twitter is such an immediate platform, and less curated than Instagram for example, it’s a goldmine for promoting your blog posts.
Buffer is a great way to schedule tweets promoting blog posts, and don’t be afraid to share old, evergreen content!
I like to occasionally share several links to my latest blog posts in one tweet, then pin this tweet to the top of my profile, as you can see from the screenshot above. Some bloggers also link their various social media accounts as their pinned tweet.
Warning: do not spam your followers, or only post links to your blogs. Who would want to engage with you when you don’t say anything?
Retweet Accounts & Hashtags
Blogging retweet accounts are exactly what they sound like. Accounts set up to retweet blog posts. You can be retweeted either by tagging the account in your tweets or using their hashtag. Make sure to read the bio of each Retweet account you want to use, some prefer to be tagged, while others require you to use their hashtag.
My Favourite Blogging Retweet Accounts & Hashtags
Make sure to use a variety Emojis, GIFs, and images to make your tweets stand out more!
Blogging Twitter Chats
Twitter chats for bloggers used to be a huge thing! I remember logging in for certain times, e.g. 7pm GMT on a Sunday, to have a chat with other bloggers about a set topic. These aren’t so popular any more, but there are a few still out there.
@BloggerLS, @BloggersTribe and @TeacupClub_
are my favourites for sharing threads and chats!
Often the people running these chats and setting the questions will ask you to introduce yourself and your blog, a perfect opportunity to link your blog. Or they’ll ask for links to your latest posts at the beginning or end of the chat. This is a lovely way to connect with other bloggers on Twitter, link your blog, and engage with their posts.
Most of us don’t have that coveted ‘swipe up’ feature, but that doesn’t mean Instagram can’t be effective for promoting your blog.
Link In Bio
If you’re aiming to promote a specific blog post, one effective tactic is to use the phrase ‘Link In Bio’.
For example, if I were to write a book review blog post, I would post an aesthetically-pleasing photograph on my Instagram feed, as well as in my Instagram Stories. Then I’d make sure to write Link In Bio on the Instagram Stories, and in the feed post captions.
For the feed post caption, I would share an extract of my review, a description of the book, maybe ask my audience a question, use relevant hashtags… and create a call-to-action by directing them to my bio to read the full review.
Many bloggers use LinkTree in their bio link, which allows for several links to be placed in a landing-page style. You can use this to link various social media profiles, or specific blog posts you want to promote, your About Me page etc.
I tried LinkTree out for a while, then decided to create my own landing page. I wanted anyone who clicked on my Instagram bio link to be taken straight to my blog.
My Instagram Method
Since updating to the latest WordPress, I’ve made use of Gutenburg Blocks, and set up a static homepage for my blog instead of simply displaying my archive. This allowed me to share everything I wanted immediately, on the first page a visitor would see if visiting from social media.
Features of My Blog Landing Page
- A short bio about myself and the Emily Underworld blog, with a link to my full About Me page.
- Links to the categories I write about.
- A carousel of featured blog posts.
- An automatically-updated list of my latest blog posts, with a button to ‘Enter The Blog’ to see everything.
- Social media buttons, and links to follow my blog via Bloglovin’ and email.
Since I’ve made these changes, Google Analytics shows me that visitors from Instagram spend more time on my blog, and the views are coming directly to my website, not LinkTree.
Now we’ve gone through the three major social media platforms, I’ll move on to my number one traffic referral source: Pinterest.
Pinterest is amazing. I love curating my boards, reading other blog posts from there, and finding DIY’s and recipes to try. When pinning your blog posts, sometimes a pin will randomly go viral (it’s happened to me twice!), causing a huge surge of traffic. I didn’t have much of a Pinterest strategy, but after investing in Brighter Craft’s Ultimate Pinterest Guide*, I’ve been implementing new methods to grow my Pinterest account. Emily’s guide is brilliant, you can see my results below!
The main thing you need to know about Pinterest is that it is a visual search engine. SEO is important, so make sure to use relevant keywords in your titles and descriptions, hashtags, and alt-tags on your images.
As Pinterest is such a visual platform, most users won’t read your descriptions. This means that creating vertical graphics specific for Pinterest is a key method for success. Vertical pins take up more space in the feed, and pins with enticing, easy-to-read headlines are the most successful.
I have a routine of manually pinning my content, as well as creating loops on Tailwind*, to automatically share my evergreen blog posts. I create multiple pin designs for the same blog post, it’s worth doing this and testing to see what works for you!
Make sure to verify your blog with Pinterest, set up a business account to gain access to their analytics, and set up rich pins!
I’ve already mentioned how I use Tailwind to automatically pin content to my boards, but they have another incredibly useful feature: Tribes.
A Tailwind Tribe is essentially a private group, where you add your pins and re-pin content from other bloggers. These typically have a ratio requirement, meaning that if you add one of your pins, you need to re-pin someone else’s pin from the Tribe onto one of your boards.
Tailwind Tribes are probably the way I’ve grown my Pinterest impressions, saves, and click-throughs the most. Join here for a free month of Tailwind Plus*.
With the standard Tailwind account, you can be a member of up to 5 tribes. I picked out ones relevant to my content, including UK Bloggers, Basic Witches, and Bloggers Killin’ It On Pinterest.
Another method similar to Tailwind Tribes, is to join a Group Board. The difference here is that group boards are public, so they’ll show up on your profile and people can follow them. I’ve joined a few group boards on Pinterest, it’s a great way to increase your impressions, as many group boards have thousands of followers.
You don’t need Tailwind to use them as they’re directly on Pinterest. To join a group board, the description of the board itself will have instructions. You often need to follow the group board creator, then message / email them to be added. Some group boards have a simple ‘Request to Join’ button, making the process easier!
I use a combination of Pinterest Group Boards and Tailwind Tribes. However, I find Tailwind Tribes easier to use, and generally more effective.
Previously known as StumbleUpon, Mix is a great way to find interesting content to read, curate collections based on your interests, and share your own blog posts. It’s incredibly quick to ‘Mix’ your blog post, you literally just copy-and-paste the URL and submit it on Mix!
Check out my Mix profile to see how I curate different categories, mixing up my own content and other interesting reads I’ve found online!
This one is very new to me. Recommended by Bloggers Required, BlogPostVoteUp is similar to Reddit, as readers can upvote blog posts that they find on the website.
I’ll make sure to update this post if I find BlogPostVoteUp a useful method for traffic, but I will say that I like the interface, and it’s very easy to submit your blog post. They have a limit of 1 post per day.
Are you an active member of a forum? Make sure to add a link to your blog in your signature, so it shows up on any post you make in the forum. Check with the forum’s specific rules to make sure this is allowed, but most I’ve seen do allow this.
If you write a blog about money, and you’re a member of a money-saving online forum, this is ideal! The same goes for forums about tech, gaming, books, health, parenting… you’ll be getting views from people who are interested in what you write about! This is especially useful if you have a very niche hobby blog.
If you’re an active Reddit user, make sure to share your blog posts on there too! I personally haven’t used Reddit to promote my blog yet, but it’s on my to-do list. Many bloggers have also found success through Quora. If you have a blog post answering a question someone has asked on Quora, you can briefly give a summary answer to their post and link your blog post for more information.
The same advice goes for email signatures! Always make sure to link your blog. I didn’t do this for a long time, but I’ve finally set up signatures featuring my name and blog link across my personal and business email accounts.
A Final Tip for Your Social Media Strategy
It sounds so simple, but many bloggers don’t do this! Use the same profile picture and cover photo or graphic across all platforms. This creates a cohesive brand, and makes you instantly recognisable to people who follow you on other platforms! I resized my cover picture in Canva* to make sure it fits the required dimensions for Twitter, Pinterest, Facebook, and other websites.
If you run a small business, or you’re a journalist, freelancer, work in PR, digital marketing, writing… Basically anything somewhat related to your blog, make sure to add it to your business cards!
If you sell anything on Etsy for example, make sure to include a note or card with your blog address on it. You never know, you might get a new follower! A customer may love your handmade products, but didn’t realise that you also write a blog.
Make sure your blog has a memorable name, or simply use your full name, because that makes it easier to remember! Word-of-mouth is a totally underrated way of getting traffic to your blog. I get a significant amount of referrals from organic Google searches – this isn’t just SEO. When I tell someone that my blog is called Emily Underworld, they often search Google for Emily Underworld, rather than typing in EmilyUnderworld.co.uk.
Pin For Later?
Where do you promote your blog posts?
I’d love to know if you’ve tried out any of these methods for promoting your blog, and your top tips!
All the best,
*This blog post contains affiliate links to Milotree, Canva, Brighter Craft, and Tailwind. All opinions are my own and this post is not sponsored.