Blog Inc. Book Review


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Recently I’ve picked up a few books about social media and blogging, which have been really interesting so far. I reviewed Pinterest Power not long ago, and I’ve also been reading a book about Google+.

When browsing for blogging books, I remembered Blog Inc., “Blogging for Passion, Profit, and to Create Community” by Joy Deangdeelert Cho, which had been recommended by other bloggers. I got a second-hand copy to read from Amazon, which was in great condition and saved me a few pennies. 

Although this book was written in 2012, a lot of the content is still relevant – blogging really hasn’t changed that much; WordPress and Blogger are still the main platforms. Perhaps this wasn’t the best book for me because I already know a lot about blogging, but I did find some useful tips in there, particularly in the chapters towards the end regarding monetisation, copyright laws and tax (FYI this was written by an American blogger, so not everything is applicable to UK bloggers).


I’d recommend Blog Inc. to any newbie blogger, it gives a good introduction to all of the aspects of blogging and how to monetise, pick your niche etc.  It’s also great for small businesses / Etsy sellers who want to use blogging and social media to market their products and create an audience. There are several case study interviews within the book, including both bloggers and brands, which I found interesting.

Do you have any blogging book recommendations, or should I stick to Pinterest for finding tips?

All the best,
- Emily

(AD) P.S. Did you find my blog through Pinterest? I bet you did! Big Pin Energy is the ebook I studied to skyrocket my blog in 2020, it's the best investment I've made in my 6 years of blogging.


  1. My daughter is a keen writer and is seriously considering starting a blog. It would be a really useful read for her.

  2. I have recently become very interested in blogging and think this book would be a good starting platform to read xx

  3. I absolutely love learning more about blogging. With still being new to blogging, I have so much to learn, so I think this book would be extremely helpful, not only for newbies, but experienced bloggers too!

  4. I’ve never seen a book for blogging before and I think that reading this would certainly help me get a step up in the blogging world. I just started my blog about a month and a half ago and even though I’m learning a lot from other bloggers, I’d love to learn more from someone who has a little more expertise. Reading is also a huge passion of mine so reading about another subject I love would be amazing. šŸ™‚

  5. I love reading (my wallet does not love that hobby, however) and right now I’m in college, in a town I’m still not familiar with. So I’m a little afraid to try to find the public library, but I really miss reading new books all the time. Plus, I doubt the libraries around here have books on blogging, and, as a new blogger, I can never get enouh information on it! ā™„

    Thanks so much for doing this giveaway. It’s led me to find your blog, which is a huuuge plus!

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