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Tony's Chocolonely

The Most Ethical Chocolate Brand: Tony’s Chocolonely


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On a trip to Edinburgh last year, I discovered a chocolate brand I’d never heard of before: Tony’s Chocolonely. After trying their delicious Sea Salt Caramel chocolate bar, and reading all the info on the packaging… I fell in love.

Today I’m sharing my love for this brand with you! This post is not sponsored and does not contain any affiliate links. I simply adore the brand.

Tony's Chocolonely

Why is Tony’s Chocolonely such a great company?

Tony’s Chocolonely are 100% Slave-Free. Until doing further research, and watching the Netflix series Rotten (thoroughly recommend), I was not aware of quite how serious the problems with the chocolate industry are.

Cocoa farm slavery is rife across West Africa.

Millions of farmers produce cocoa, and billions consume it. 2.5 million farms in Ghana and the Ivory Coast produce over 60% of all cocoa.

The middle of the supply chain, however, is dominated by a few groups of ‘chocolate giants’. They make vast profits, by keeping cocoa prices very low and paying their workers poverty wages.

The average cocoa farmer earns 78 euro cents a day. No one can live on this, anywhere in the world.

Illegal child labour is common. So is modern slavery.

Tony's Chocolonely Story

Tony’s Chocolonely was founded by Teun van de Keuken, a Dutch journalist who launched the crusade against child slavery in the chocolate industry.

Read Their Mission

See their Impact!

Why should you buy from Tony’s Chocolonely?

  • Support the journey towards 100% slave-free chocolate becoming the norm.
  • Make sure cocoa farmers are paid a fair wage.
  • In addition to the Fairtrade premium, they also pay a “Tony’s premium”, enabling cocoa farmers to earn a decent income. 6,624 farmers currently work with Tony’s Chocolonely.
  • By supporting the brand, you are helping to empower cocoa farmers and people in cocoa communities.
  • Tony’s Chocolonely create long-term partnerships with farmer cooperatives, invest in them, and their cocoa beans are entirely traceable.
  • Their wrappers are made from 100% recycled Cocoon Offset paper, and emissions are offset.
Tony's Chocolonely
Notice the design of a Tony’s Chocolonely bar.
“As long as the chocolate industry is unequally divided, our bar will stay that way too.”

The Chocolate and Where To Buy It

  • Their chocolate bars are delicious and available in many different flavours!
  • If your local shop doesn’t stock Tony’s Chocolonely, you can easily order online from their website. A large bar (180g) is £3.98, and a small bar (47-50g is £1.49). They’re available to purchase in the US, several European countries, and lots of airports worldwide. If you’re outside these regions, I recommend having a look at their website, because Tony’s are available in certain areas of other countries too.

Personally, I will not purchase any other chocolate.

I know I can’t change the world, but I can change my personal habits, and raise awareness. I do not want to support any chocolate company that exacerbates slavery.

Tony's Chocolonely Flavours

Thank-you for reading this, and I hope you check out Tony’s Chocolonely. I’m actually eating their dark milk chocolate pretzel toffee bar while writing this post!

I’m planning to write a whole series about the ethical and eco-friendly swaps I’ve made, from sanitary products to coffee. If you enjoy reading these posts, make sure to leave a comment.

All the best,


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  1. I never heard of the brand but I agree about the dark side of the chocolate. I’m now questioning myself if the chocolate brand that I consume is locally or ethically source.


  2. This is so amazing! As someone who loves chocolate, it hurts me that this still goes on in the world (I don’t eat sushi but I also think about the modern day slavery that goes on in that industry every time I see it). I’ve never heard of this brand before but I LOVE what they stand for and they pay their workers a decent income. Plus, if you say the chocolate is delicious, I believe you! I’m going to try to find it here in the US and try some! I’d rather support them than Hershey’s!

    Emily |

  3. I love the packaging, so bright and fun. Will have to look out for it when I am next after some chocolate

  4. Oh we are mad chocolate lovers in this house and I have seen this brand floating about but we’ve never tried it . Will definitely pick some up

  5. I keep seeing these bars in the supermarket and love the packaging. Now I know that they’re an ethical brand as well, I’ll be picking some up to try!

  6. My whole family loves chocolates and we like to try different brands, not heard of Tonys Chocolonely before but the design, packaging and their ethos of not using slaves totally has got my votes

  7. I loved this chocolate before I knew about all the ethics. I actually ended up doing a marketing report on them at uni, which gave me so many more reasons to buy the yummy chocolate!

  8. I’ve seen these chocolates in the shops but never bought them because I wasn’t that keen on the flavours! But finding out that the brand is slave free has made me want to try them!


  9. They sound like a wonderful brand and the chocolate sounds delicious! Their packaging is super cool and colourful too!

  10. That is so good that it is 100% slave free – it gives you a peace of mind when you by it that you are not supporting slavery

  11. I love Tony Chocoloney, I had it for the first time in Amsterdam where it’s made. And the caramel and pretzel one is my favourite, yum yum x

  12. IVe not heard of this brand either, its looks yummy, my girls are all chocolate fans and they would likely enjoy it, great review

  13. This chocolate is SO good! I’ve found it here in the states, too. I need to remember to stock up for whenever I get a craving, although I might just end up eating it all at once…
    I’ve made a few ethical swaps myself, but I’d always like to learn more!

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